Tarte Shape Tape Ultra Creamy Concealer ($27) is a new, moisturizing, full coverage version of the original Shape Tape Concealer with a built-in eye cream that provides 24 hours hydration and coverage. According to Tarte this is formulated with hyaluronic acid, vegan squalane, avocado, mango, and shea butters. It has a moisturizing matte finish that’s ideal for drier or aging eyes that doesn’t settle nor cake into eyes while providing up to 24 hours of moisture and 12 hours of coverage.
Sounds great right?
I did a post last week about how I suspected Tarte Shape Tape Ultra Creamy Concealer wasn’t as pigmented as the original and I’m right. It’s sadly not pigmented. Fact of the matter is if you want a creamy, moisturizing concealer that’s pigmented chances are you won’t find it. I find that hydrating concealers aren’t pigmented 99.9% of the time. You just can’t have the best of both worlds when to concealer. It’s either hydration or pigment and you do have to make a choice between the two.
In my case, I’m very lucky the original Shape Tape Concealer doesn’t crease and it wears long on me without looking dry! When they introduced this new Shape Tape Ultra Creamy Concealer formula I was excited but I didn’t hype myself up into believing it would be as good as the original which is my ride or die. I think that’s why I’m not disappointed with it as I wasn’t expecting much and that’s exactly what I got.
This isn’t to say it’s bad. It’s not. It’s a good formula! It’s just not as pigmented as the original and the marketing and reviews coming in from a variety of different places can be misleading. Anyone that tells you Shape Tape Ultra Creamy Concealer is going to get you the exact same coverage you get from the original Shape Tape might be using something different than what I tried because I can’t say that and I won’t say that. The two products are vastly different and are in no way the same in regards to texture, formula, wear, and pigment.
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