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Beauty M&A’s continue as we grow near the fourth quarter of the year. As you know the biggest news of the year was Estee Lauder’s deal to acquire the rest of Deciem (finally and valued at 2.2 billion) and of course, the most recent news that Shiseido was Laura Mercier, Buxom, and Bare Minerals was sold to a private equality firm. The amount was finally revealed as being 700 million which is two thirds below the original price tag.

This is a major shift for Shiseido as they continue to push forward with concentration on skincare in Asia. It almost feels like they are seeking to exit the Western market completely at this point.

Other M&G’s this year include Coty’s investment in KKW at a 20% stake, L’Oreal interesting acquisition of Takami (a Japanese skincare brand), Skin Inc’s successful attempt to raise 7 million dollars to sink into a new line of custom skincare, and WestBiz Brand’s acquisition of franchise rights of Drybar.

And of course, the sad news that Becca leaves us this September and bids a fair well some rumors that Smashbox or another brand may be buying out their formulas! Will Pressed Highlighter live on to see a new day?

What’s next for the remaining few months of the year?

I’m scared to ask!

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Hopefully, you snatched up the Too Faced Born This Way The Natural Nudes Eye Shadow Palette today which is on sale at Ulta.com! If you’re dropping a little change at Ulta today you can snag one of two different gift sets.

Spend $60 and choose one of the following sets:

9 Piece Day Makeup SamplerStila Stay All Day Waterproof Liquid Eyeliner deluxe sample
Smashbox The Original Photo Finish Smooth & Blur Primer deluxe sample
Lancôme Rénergie Multi-Lift Ultra deluxe sample
Cover FX Perfect Setting Powder deluxe sample in Light
Erborian Pink Primer & Care deluxe sample
L’Oréal Rouge Signature Lip deluxe sample
Ardell Precision Mascara full size
Lorac Eyeshadow Refill full size in Sand Dune
Buxom Power Line Plumping Lip Liner deluxe sample

9 Piece Night Makeup SamplerStila Stay All Day Waterproof Liquid Eyeliner deluxe sample
Smashbox Always On Liquid Lipstick deluxe sample in Audition
MAC Magic Extension Mascara deluxe sample
Lancôme Rénergie Lift Multi-Action Ultra deluxe sample
Milani Lip Crayon deluxe sample in Can’t Even
NYX Professional Makeup Matte Finish Spray mini
Nudestix Gel Color Lip & Cheek Balm mini in Siren
Maybelline Falsies Lashlift Mascara deluxe sample
e.l.f. Luminous Putty Primer deluxe sample

Enjoy!

Where to buy

Ulta

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