Do you remember that memo we sent out several hundred years ago to brands begging them for more hygienic and airtight jars? Well, it’s happening finally! L’Oreal Revitalift Pressed Night Moisturizer with Retinol launches today and it features a new fresh-pressed jar which keeps the moisturizer not only tightly locked away but also, by not allowing air into the packaging the ingredients and most importantly the retinol won’t breakdown and will remain fresh and well preserved.
This is amazing because we’ve literally been begging brands to do this for ages. The more light and air you’re letting into your moisturizer the bigger the chances are the ingredients are going break down quickly rendering your favorite, and likely expensive, moisturizer useless.
We’ve been begging for tubes for years but the press release jars that have been pretty popular in the Eastern market have slowly trickled to our own shores. We’ve seen a few brands introduce products in these jars lately like Tarte Baba Bomb Moisturizer.
It’s long been my belief they put things in a jar to encourage more sales. If you’re moisturizer suddenly stops working you start to believe it went off, you’ll toss it out, and buy a new one. I’m convinced that’s why they haven’t changed the horrible jar packaging. Most of us do NOT want to dip our entire finger into a jar of moisturizer! This new packaging allows you to press down and a small amount of moisturizer is released while the rest remains tightly sealed in the jar. Genius and long overdue.
Sadly, this packaging hasn’t extended to L’Oreal’s complete line of moisturizers but hopefully, with time they’ll understand how much we appreciate this packaging and redesign other products in their main line with it.
The new L’Oreal Revitalift Pressed Night Moisturizer is available now!
Where to buy
Ulta
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