Ulta has early access to the brand new Benefit Boi-ing Bright On Concealer ($24) for Diamond and Platinum Members today only. This is a new version of Boi-ing in a cream formula versus the solid cream we know! Available in the shades Benefit Boi-ing Bright On Concealer promises to brighten the undereye area while color-correcting pigments help ease the look of dark circles.
The concealer has a hydrating serum-like formula that applies and blends easily with a lightweight feel that immediately brightens the eye area without caking and wears for a solid eight hours.
I used to be a huge Benefit Boi-ing fan back in the day. I stopped using it as my eyes got a bit older and I needed something a bit more moisturizing. To this day, I still swear by it. It was a solid formula that really brightened up the area under my eyes. I even used it on my lids as a primer. I didn’t really love Boi-ing Cakeless Full Coverage Waterproof Liquid Concealer when it launched. It was a bit too heavy and dry for me. Oddly, the texture is super creamy but it settles into my fine lines horribly and looks very dry and cakey on me.
It looks like this new formulation has a better consistency that addresses that issue! I’ll have to see it and how it goes.
Features:
- 3-in-1 Brightening
- Immediately brighten under eyes
- Color correct dark circles
- Feels lightweight & silky-smooth
- Applies & blends easily
- Buildable coverage
- Non-caking
- 8-Hour Wear
- Waterproof
Benefit Cosmetics Boi-ing Bright On Concealer has early access today only at Ulta for Diamond and Platinum Members.
Where to buy
Sephora Ulta
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