The rumors are swirling that Charlotte Tilbury will be coming to Ulta soon! Yup, Charlotte Tilbury will be sold at Ulta according to a variety of sources swirling around the Internet today. And guess what? Sylvie Grateau would not approve.
Haha…! If you haven’t watched Emily in Paris let me give you a recap. Sylvie Grateau is the chief marketing officer for Savoir’s. Savoir’s is a luxury marketing agency located in Paris. As you probably already suspect Sylvie is a snob and doesn’t want to pollute or cheapen the luxury brand image.
You know one time a brand actually contacted me, I won’t say who, via e-mail to tell me not to use “cheap or budget” when writing about them. Some brands just don’t want to be associated with the image that comes to mind when you say something is “cheap”. Sylvie pretty much believes luxury is luxury and should stay luxury and not lower its standards. But we live in a brave new world and luxury brands are slowly realizing they have to be more readily available to mass population versus being in an exclusive unattainable club.
Sephora isn’t necessarily a luxury store but they have been associated with luxury brands for a very long time. Ulta, however, has intermingled their higher-end, mid-range, and drugstore makeup brands altogether giving them a more budget friendly feel. But things have involved considerably for Ulta and they have begun carrying a very wide area of brands such as MAC, NARS, Chanel, Tom Ford Fragrancs, and many others.
The world of luxury has changed considerably over the past ten years. It’s not as out of reach as it once was and it’s quite common place for luxury goods to go on sale. Beautiful things are meant to be enjoyed by all don’t you think?
So, in the end, I doubt Sylvie would approve of Charlotte Tilbury being sold at Ulta but if they do come to Ulta I wouldn’t mind in the least. Ulta’s every expanding brand portfolio and many perks have really made shopping with them a true pleasure lately.
Take note Sephora.
Where to buy
Charlotte Tilbury Sephora Ulta
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