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If You Went Into Walmart Right Now What Mid-Range Brand Would You Like to See Available For Purchase?
Lipstick Queen was spotted at Walmart this month. Yeah, Lipstick Queen. The brand has gone through some changes but interestingly enough they have remained the same in regards to quality. In 2011, Poppy sold Lipstick Queen to Manzanita Capital but she remained on board for the next several years. Even though she wasn’t running her lipstick empire all herself Poppy still managed to maintain the brand’s image and quality and even after she left the brand still remained very strong formula wise. Let’s be honest here, we all know if larger parent brands like Estee Lauder or L’Oreal become involved in things the quality on products certainly takes a nose dive! Lipstick Queen is one of those rare brands that did successfully come out of a change of hands without changing overly much.
The question remains if that good fortune will last once they hit Walmart shelves. Will the quality remain the same? The formulas the same? Will the pricing be lower? I’ve always considered the brand one that toes the line between mid and higher-range due to the price point. I’m not sure I can see myself walking into Walmart and indulging in $24 Sinner Lipstick. Can you?
