With a heavy heart I’m sad to say that Becca will be closing their doors and going out of business starting Fall 2021 (September 2021). Their products will no longer be available for purchase on their website or on any secondary stores as of that date.
Becca broke the sad news this morning in an Instagram post.
“The global pandemic has had an impact on everyone around the world on many levels. It has also had a tremendous impact on so many businesses. At BECCA, an accumulation of challenges, together with the global impact of COVID-19, has sadly been more than our business can withstand, and we have had to make the heartbreaking decision to close down the BECCA brand at the end of September 2021.
We believe in you, and we believe that the beauty inside you is the light you share with the world. We are confident that the spirit of BECCA will continue to live on through all of you.
Please keep illuminating your true selves. Light your own paths and push your limits. Share positivity and light the way for others as you make an impact on this world. Own your light on your own terms.
With much Love & Gratitude,
Team Becca”
This comes as a great surprise and shock as I didn’t realize they were doing poorly but I suspect they still have a fan base but Estee Lauder is likely just shedding brands at the moment as they have been collecting brands for a while and investing in other areas. They have a total investment in Deciem at the moment worth 2.5 Billion dollars as they went from a 27% stake in the brand to 100%. I wrote briefly on this yesterday on Instagram! L’Oreal has been guilty of the same as L’Oreal ditched Clarisonic several months ago. They could be moving around money for new avenues or they could have just bitten off more than they could chew.
We’ve come to expect brands shuttering with the Pandemic but I have fear it’s not the Pandemic causing the issue but perhaps the blame lies with the parent company!
Either way, it’s very sad Becca will disappear.
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