NYX Can’t Stop Won’t Stop All Day Mattifying Powder is completely sold out at ulta.com and this boggles my mind. Can’t Stop Won’t Stop All Day Mattifying Powder is a new all day matte powder that contains oil-absorbing rice powder and is available in 12 shades. It’s a pretty simple powder in my eyes. Just sheer coverage that you can use alone or over your favorite foundation to extend the wear while keeping oil and shine at bay.
It’s not something we need at the moment as there are literally dozens of powders on the market and all of them pretty much do the same exact thing. My theory? That NYX is piggie backing off of the sudden success of L’Oreal Infallible 24HR Fresh Wear Foundation In A Powder. As you may know I wrote an article a few weeks about about the power of Tiktok Marketing. It’s absolutely fascinating to see this evolve. Over the course of the last few months marketing has exploded on Tiktok and creators are selling everything from cranberry juice to makeup at a crazy turn around rate. L’Oreal Infallible 24HR Fresh Wear Foundation In A Powder is not a new product by any means but it exploded over night after a few different creators spoke about it and BAM it was instantly disappearing from shelves at Target and online.
Just when you thought the beauty bubble broken has broken a new social platform offers a revival for many brands desperately seeking a new outlet for sales and a brand new audience for their products. So yeah, NYX Can’t Stop Won’t Stop All Day Mattifying Powder probably isn’t anything special. I’m sorry NYX! I had to say it. But since it’s been discussed and featured in Tiktok videos it is now in a sold out status at ulta.com.
My brain exploded.
I think in the blogging world and even in the youTube world this powder would be a really hard sell right now. If I featured it, loved it, and recommended it some of you might be tempted to buy it but many of you would probably comment and say, “But muse…we already have dozens of powders just like this!” And I think that sort of feedback would be seen across many platforms but on Tiktok it’s a completely different world. It’s an entirely new audience that hasn’t been as overly exposed to beauty as many of us here on blogs and via youTube.
Pretty interesting isn’t it?
Do I need NYX Can’t Stop Won’t Stop All Day Mattifying Powder? No. Not only because I have dry skin but also, because I HAVE dozens of powders that do the same exact thing. But most importantly, I’m not so easily swayed By fancy marketing and influencers telling me I absolutely need to try this. We all seen the exceptional success KVD Good Apple Skin-Perfecting Hydrating Foundation Balm did thanks to Tiktok but in reality, we all knew how badly it was! Some of us found out the hard way!
What about you?
Does the fact that something simple like an oil absorbing powder selling out this quickly sort of boggle your mind?
Is the beauty world going to see an uptick?
Where to buy
Ulta
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