Macy’s 10 Days of Glam started and you can snag the Lorac Pro Palettes on sale during this event with free shipping use code GLAM10.
Here’s the palettes on sale:
PRO Matte Eye Shadow Palette $12.50
PRO Palette Artist Edition – Meraki $22.50
PRO Palette – Soleil $17.50
Lorac Mini PRO Palette $7.50
Enjoy!
Macy’s 10 Days of Glam starts today at maycs.com! Use code GLAM10 for free shipping!
Today’s deals:
Estée Lauder Soft Clean Silky Hydrating Lotion Toner $19
GLAMGLOW BRIGHTMUD Dual-Action Exfoliating Treatment $30
Too Faced Pretty Rich Diamond Light Eye Shadow Palette $24
IT Cosmetics Confidence In An Eye Cream $19
Choose any two Too Faced Mini Eyeshadow Palettes and get both for $20 with code 2MINI at toofaced.com.
Enjoy!
Spend $70 or more today at ulta.com and you can snag one of two different 16 piece samplers today!
Don’t forget today’s hair care deals:
Color Wow Root Cover Up $17
50% Off Select MATRIX
50% Off MANIC PANIC
First Sample Set includes:
Loli Beauty Arnica Elderberry Jelly Organic All Day Maskne + Spot Rescue mini
Korres Greek Yoghurt Foaming Cream Cleanser deluxe sample
First Aid Beauty Facial Radiance Pads (10 ct)
belif The True Cream Aqua Bomb deluxe sample
Bad Habit Wake Things Up Matcha & Mint Daily Cleanser deluxe sample
Tula Prime of Your Life Smoothing & Firming Treatment Primer deluxe sample
Ulta Juice Infused Lip Oil in Sweet Rose full size
PUR On Point Mascara mini
Origins Mega-Mushroom Relief & Resilience Soothing Lotion Treatment Lotion deluxe sample
Juicy Beauty Stem Cellular Exfoliating Peel Spray deluxe sample
Kneipp Goodbye Stress Water Mint & Rosemary Mineral Bath Salt Soak travel size
SweetSpot Labs Unscented Gentle Wash travel size
Derma E Ultra Lift DMAE Concentrated Serum deluxe sample
Seen Skin-Caring Shampoo, Fragrance Free deluxe sample
Fifth & Root Second Nature Calming Facial Moisturizer deluxe sample
Coola Suncare The Great Barrier Cream Fortifying Moisturizer deluxe sample
Second Sample Set includes:
Nudestix Gel Color Lip + Cheek Balm mini
Cover FX Water Cloud Primer mini
Sunday Riley Good Genes All-In-One Lactic Acid Treatment deluxe sample
Dermalogica Special Cleansing Gel sample
Ursa Major Golden Hour Recovery Cream sample
OSEA Hyaluronic Sea Serum deluxe sample
Urban Veda Radiance Exfoliating Facial Polish deluxe sample
Acure Ultra Hydrating 12 Hour Facial Moisturizer sample
W3LL PEOPLE Superpowder Brightening Powder full size
Lashfood Conditioning Collagen Lash Primer deluxe sample
Authenic Beauty Concept Glow Cleanser travel size
Authenic Beauty Concept Glow Conditioner travel size
basd Invigorating Mint Body Lotion deluxe sample
FUR Fur Oil deluxe sample
bioClarity Barefaced Enzyme Exfoliating Jelly Cleanser deluxe sample
Heritage Store Castor Serum Volumizing Treatment deluxe sample
Enjoy!
As we’ve grown more and more used to being less in contact with people our normal idea of beauty has altered. Wearing our favorite red lipstick has become a thing of the past has a mask hides our mouth or doing a full face of makeup only to work from home isn’t really in the cards for a lot of us.
But no one, no one saw the boom in fragrance that came last year. The NPD Group, an American market research company, noticed that the fragrance category had an 82% growth spurt the past year.
Fragrance doesn’t exactly fall into the self-care revolution we saw during COVID but it was an escape for some consumers and it drove sales way up as shoppers purchased larger bottles of new and fond favorites. Sales reached an incredibly high which many brands took full advantage of by relaunching scents with newer formulations and campaigns for popular fragrances like Miss Dior who’s legendary formula changed still strikes conversation in lovers of the original juice.
The method behind the madness is that consumers just wanted to “treat” themselves which encouraged such dramatic growth in this category.
As a lover of fragrance who’s very passionate about the topic, I thought this was an interesting marketing study. I personally blame Tiktok as well with many creators pimping our higher-end, luxury houses like Maison Francis Kurkdjian, Kilian, Tom Ford, and more.
The real question that begs to be answered would be, “Is the growth sustainable?” Sadly, it’s probably just a rapid growth spurt that will return back to its original growth as we return to normal life more and more and makeup takes more of a dominant step in the industry once again. Already the high took a little bit of a plunge according to NPD Group’s research.
As someone who is incredibly passionate about fragrance, I love people are perhaps discovering it for the first time or even nurturing their own love of it in a new way. I’d love to see further growth because it does give the industry more of a foothold to create newer scents or even bring back formulas long gone. But sadly, I have doubts this will last and marketing research shows the same.
It’s interesting to see growth in this category though.
Did you purchase more fragrances during the pandemic? Did you find yourself indulging in new scents?
Do share!
